Once you are satisfied with your press release and have made any changes you wish, make sure you distribute it to the media and post it to your website. Just like buyers, members of the media are also looking for stories about products, services and companies that solve problems or offer emerging technologies.
Look in your trade show exhibitor marketing kit for the show's media list. Email is the preferred way to get press releases to the media.
Clearly Write, provider of My Press Release Writer, also offers media list creation and distribution services for the press release for an additional fee per press release payable via PayPal. Contact
We’ll work with you to build a high quality press kit that the media will love! You can choose the quantity that works best for you. We typically recommend 50-100 depending upon how many members of the media attend the show at which you are exhibiting.
Your press kit will include:
Press kit contents are printed on a letterhead we create for you and contained in a folder (with slots for your business card) with your company brand on the cover. Contents will also be contained on a USB drive that sports your logo.
“Publicity is far less controllable and takes more time to work than advertising, but has far greater credibility. If I read it, it must be true.” From the book 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals, by Larry Smith and Richard Levick. Media coverage that says positive things about your company and products is considered more believable and credible than information in ads.
A show lead reduces first face-to-face meeting cost from $1,039 to $96. (CEIR)
92% of trade show attendees say they are looking for new products. (CEIR)
80% of exhibitors do little or no targeted pre‐show marketing or PR. (CEIR)
Face-to-face selling builds relationships and ultimately builds trust
54% of sales from a show lead require three or fewer sales calls to close. (CEIR)
67% of attendees represent a new prospect/potential customer. (Exhibit Surveys)
99% of marketers find unique value in trade shows. (CEIR)
81% of trade show attendees have buying authority.(CEIR)
Top 3 exhibitor goals: build brand and relationships, get leads. (Skyline)
An attendee spends 8.3 hours viewing exhibits at a show. (Exhibit Surveys)