There’s nothing more daunting that sitting down to that big empty white space on your screen knowing you have to write a news release (or just about anything else). The trick is to just start. And, believe me, as someone who hates writing (every word is like a drop of blood…don’t even try to understand why I do it for a living), but I love having written!
The 10 tips below should help you break the cycle and get some words on that virtual paper.
As a public relations expert and marketer I subscribe to many newsletters, blogs and publications. All of these come with invitations to webinars. What I love is that there is so much valuable available for free. What I hate is the beginning and the end. The beginning so often is the “here’s why I’m important and you should listen to me.” The end is the pitch to buy something. Somewhere in the middle are some good take-aways. Most of the time an hour session could have been
All business writers need specific reminders of how they’re likely to go wrong. Tracy Zampaglione, public information officer for Orange County Corrections in Florida and Bailey Jacobs, director, communications and marketing for the U.S. Chamber of Commerce Foundation in Washington, D.C., have compiled this concise list of business writing sins to help you keep your prose clean, honest and to the point.
Trade shows are not the only time you should concern yourself with using public relations to promote your products and services.
If you have ever advertised you would be familiar with editorial calendars. An editorial calendar lists major themes or features planned for upcoming issues of a magazine or online media outlet for the upcoming year. It’s often in the media kit to attract advertisers.
If you don’t have time or don’t want to spend the money it takes to create brochures for the products you are introducing or spotlighting at a trade show, think about re-purposing your press releases. It’s a great way to get your message to CUSTOMERS. And, when the message is packaged as NEWS, it has even more impact than a straight marketing message. You can send it by traditional mail or email it. It’s fast, it’s easy and it works!