I’m in Chicago so “where it’s at” is common lingo!
I’m here to tell you face-to-face marketing is certainly where it’s at. Consider this:
- Tradeshows and events are the second most effective tactic in a marketer’s mix, after their company website. (Forrester)
- 87% of consumers said they purchased the brand's product or service after an event at a later date. (EMI & Mosaic)
- Attendees spent an average of 8.3 hours and 2.4 days (per show) visiting exhibits at trade shows. (EXHIBITOR Magazine)
- The cost of an initial face-to-face meeting with a prospect is $96 for an exhibition lead compared to $1,039 without an exhibition lead. (CEIR research)