Who’d think mattresses and pillows would make good and bad PR examples?
How quickly things change. Less than four years ago multimillionaire and infomercial superstar Mike Lindell was being lauded for his creation of the MyPillow empire which he started in 2004. He did it while addicted to drugs and turned into an amazing American success story.
Now his very vocal and very visible support of former President Donald Trump is gutting the company. Lindell, the company CEO and also the face of the brand, says this backlash against the company began after a mob stormed the U.S. Capitol this past January.
Major retailers including Bed Bath & Beyond, Kohl’s, Wayfair and Texas supermarket chain HEB have dropped his products. Taking the high road, the companies confirmed the decision to cease carrying the brand, but cited flagging sales rather than Lindell’s actions or his support for Trump. “There has been decreased customer demand for MyPillow,” Kohl’s said in an email. “We will sell our current inventory and not buy additional/future inventory in the brand. “
Lindell has continued to push bogus claims of election fraud since Trump’s loss to President Joe Biden in the presidential race. That has led to extensive social media pressure for outlets carrying MyPillow to drop the brand.
Stay tuned to see if MyPillow survives this PR nightmare its CEO brought on himself.
At the opposite end of the bed spectrum, Houston’s Jim McIngvale, who goes by Mattress Mack, once again opened his furniture stores to hundreds without power after the recent snowstorm left Texans without power or heat in the frigid cold. He said, “The least we could do is open this furniture store to let people come into a warmer place. Sofas and plenty of available TVs, plenty of available mattresses, and lots of hot food.”
And it's not the first time Mattress Mack has helped people during natural disasters. In 2017, he transformed some of his Gallery Furniture stores into shelters after Hurricane Harvey. And he did the same in 2005, when many fled Louisiana after Hurricane Katrina.
Believe me, no PR agency told McIngvale to do this. I believe that he just thinks this is the right thing to do. I’d buy furniture and mattresses from him in a heartbeat. We do not need to stay tuned to see if Gallery furniture will survive, it will thrive.