If you don’t have time or don’t want to spend the money it takes to create brochures for the products you are introducing or spotlighting at a trade show, think about re-purposing your press releases. It’s a great way to get your message to CUSTOMERS. And, when the message is packaged as NEWS, it has even more impact than a straight marketing message. You can send it by traditional mail or email it. It’s fast, it’s easy and it works!

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