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Mary's Words

Will Artificial Intelligence Make Me Obsolete?

Published: November 14, 2022
As I participated in a mastermind meeting of sales and marketing folks I began to fret. A couple of the members were talking about using Jasper, the trendy new AI platform, for writing. They were pretty excited about it. And crowed, “IT’S CHEAP!” I’ve been a writer in the B2B world my entire car...

Golf Makes Me a Better Person

Published: July 22, 2022
Golf is an elusive game. Every round is an entirely new experience. Golf teaches life lessons. Famous golf course designer Bobby Jones once said, “Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots — but you have to play the ...

Are You a Good Editor?

Published: March 16, 2022
I’ve often said that Saint Paul is the reason the job of an editor came to be. Oh, those run on sentences in his letters! I’ve been professionally writing and editing for a really long time. A pal of mine likens editing to janitorial work…someone makes a mess, and it’s our duty to clean it up. Un...

The Beijing Olympics PR Fail

Published: February 16, 2022
The Beijing Winter Olympics go down as the worst PR exercise by a country in recent times. From hindering reporters from covering the games to further antagonizing India and South Korea, China has shown its ugly face to the world at the Beijing Winter Olympics. The story is like a bad soap opera.

If I Read It, It Must Be True

“Publicity is far less controllable and takes more time to work than advertising, but has far greater credibility. If I read it, it must be true.” From the book 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals, by Larry Smith and Richard Levick. Media coverage that says positive things about your company and products is considered more believable and credible than information in ads.