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If I Read It, It Must Be True
“Publicity is far less controllable and takes more time to work than advertising, but has far greater credibility. If I read it, it must be true.” From the book 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals, by Larry Smith and Richard Levick. Media coverage that says positive things about your company and products is considered more believable and credible than information in ads.