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Contact

Mary Uhrina

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630-240-3139

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If I Read It, It Must Be True

“Publicity is far less controllable and takes more time to work than advertising, but has far greater credibility. If I read it, it must be true.” From the book 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals, by Larry Smith and Richard Levick. Media coverage that says positive things about your company and products is considered more believable and credible than information in ads.

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Advantages of Working with Mary

  • A show lead reduces first face-to-face meeting cost from $1,039 to $96. (CEIR)

  • 92% of trade show attendees say they are looking for new products. (CEIR)

  • 80% of exhibitors do little or no targeted pre‐show marketing or PR. (CEIR)

  • Face-to-face selling builds relationships and ultimately builds trust

  • 54% of sales from a show lead require three or fewer sales calls to close. (CEIR)

  • 67% of attendees represent a new prospect/potential customer. (Exhibit Surveys)

  • 99% of marketers find unique value in trade shows. (CEIR)

  • 81% of trade show attendees have buying authority.(CEIR)

  • Top 3 exhibitor goals: build brand and relationships, get leads. (Skyline)

  • An attendee spends 8.3 hours viewing exhibits at a show. (Exhibit Surveys)