Mary’s Words
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67% of attendees represent a new prospect/potential customer. (Exhibit Surveys)by 670 -
99% of marketers find unique value in trade shows. (CEIR)by 670 -
81% of trade show attendees have buying authority.(CEIR)by 670 -
Top 3 exhibitor goals: build brand and relationships, get leads. (Skyline)by 670 -
An attendee spends 8.3 hours viewing exhibits at a show. (Exhibit Surveys)by 670 -
A show lead reduces first face-to-face meeting cost from $1,039 to $96. (CEIR)by 670 -
92% of trade show attendees say they are looking for new products. (CEIR)by 670 -
80% of exhibitors do little or no targeted pre‐show marketing or PR. (CEIR)by 670 -
Face-to-face selling builds relationships and ultimately builds trustby 670 -
54% of sales from a show lead require three or fewer sales calls to close. (CEIR)by 670
Why a Press Release?
The press release is still the single most powerful method for getting free publicity for your products, services and company.
Mary Uhrina, inventor of My Press Release Writer, is a veteran writer, media relations pro and marketer, who recognized the need for a tool to create press releases for companies who cannot afford a PR agency and don’t have in-house staff to them. Mary set out to create an easy-to-use, budget-friendly tool that anyone (not just trade show exhibitors) can use.
All users need to do is answer simple questions online. Once completed and submitted, the data on the form launches to the Clearly Write service bureau where the data merges into a press release template that has logic embedded to produce sentences that make sense. The final step is a quick review by a qualified editor for quality assurance.
Mary (who has written thousands of press releases in her career) or one of her team of qualified editors reviews and final edits each press release before it is returned to you. You are assured a high quality release that complies with Associated Press editorial style standards.
Don’t wait to capitalize on the opportunity to see your products and services highlighted for FREE
History
First introduced by Clearly Write in 2008 as the Virtual Press Release Writer, the tool has been used successfully by trade show exhibitors participating in IMTS – The International Manufacturing Technology Show, the International Home + Housewares Show and Promat.
Now My Press Release Writer is available for anyone who wants to create a press release and take advantage of free publicity.
What Makes a Good Press Release
Clear Contact Information
Summary Sentence
Supporting Details
Additional Details
Date Line
Short, catchy headline
Quote from a key stakeholder
Company Background
For Trade Show Leaders
My Press Release Writer inventor Mary Uhrina recognized that more than 75 percent of exhibitors at trade shows do NOT take advantage of the free publicity opportunities that go along with trade show participation because they don’t have a press release. You, as a trade show leader, offer the mechanism for exhibitors to share their news and only a few participate. What exhibitors say: “I don’t have time.” “We don’t have anyone to write it.” “I don’t know how to write a press release.” My Press Release Writer is FREE TO TRADE SHOW LEADERS. Clearly Write will provide a link for use on the show website. Each exhibitor who chooses to use the tool will pay $99 via PayPal. Support Services As enhancements to My Press Release Writer, we also offer support services including the building of a key publications list for exhibitor use and distribution service to those publications. Promoting the My Press Release Writer to Exhibitors Mary offers a webinar on public relations for exhibitors and website content to promote the service. In addition, Mary is happy to take a one-to-one outreach approach with exhibitors who have not participated in past public relations opportunities and personally invite them to make use of the tool.
Other Services
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