Is the Pen Mightier than the Keyboard?

You bet it is. For a long time I’ve suspected this, but had no empirical data to support my hypothesis.

A study published in Psychological Science went to the mat on this. Researchers Pam Mueller and Daniel Oppenheimer asked students to take notes on a 20-minute video lecture using either longhand or a computer that had been disabled for any other use (the idea was to remove the distractions that have given note-taking on computers lower marks for memory and comprehension).

“Even if you are using computers exactly as they’re supposed to be used, might that still be hurting learning?” is the question Mueller posed.

In the end, students who used a computer took many more notes, but seemed to process what they heard much less. In a test taken a few minutes after completing the lecture, students who had taken notes using longhand performed much better. And, in further testing, students who took notes using a computer and given time to study those notes and test later still performed worse than the longhand note-takers. Mueller hypothesizes that since longhand note takers had to be more selective about what they wrote, they had processed the information better as it came in, making the recall easier.

Read the full story here.

Face-to-Face is Where It’s At!

I’m in Chicago so “where it’s at” is common lingo!

I’m here to tell you face-to-face marketing is certainly where it’s at. Consider this:

                ?Tradeshows and events are the second most effective tactic in a marketer’s mix, after their company website. (Forrester)

                ?87% of consumers said they purchased the brand's product or service after an event at a later date. (EMI & Mosaic)

                ?Attendees spent an average of 8.3 hours and 2.4 days (per show) visiting exhibits at trade shows. (EXHIBITOR Magazine)

                ?The cost of an initial face-to-face meeting with a prospect is $96 for an exhibition lead compared to $1,039 without an exhibition lead. (CEIR research)

News is more persuasive and has more credibility than advertising

It’s time to take action. Get past the excuses: “We don’t have time.” “We don’t have anyone to write it.” “We don’t know how to write a press release.” Provide solid news. Make friends with the media so they will get to know you, and then talk about you.

The benefits:

  • Free Publicity: All companies should use press releases as part of their marketing efforts. You don’t need a sexy story. You do have stories that can get you coverage in trade journals, online media outlets, blogs, podcasts, and analysts who cover your industry. But you can’t get the free publicity unless you tell your story in a press release.
  • Be an industry expert. Industry experts have credibility. Credibility builds trust. Once a prospect trusts you they are more to buy from you. Plus, remember that the media are always looking for industry experts. Press releases are how they find out about you. Whenever the media needs someone to comment on your industry, you want to be the go-to.
  • Press releases go viral. Just think about the daily news. If you listen to the radio on the way to work you hear the newscasters repeating what they’ve seen in the newspapwer. Media outlets get their stories from each other. Major media outlets pick up their stories from local media outlets. Just think, a reporter picks up a story, and then it spreads from one media outlet to the next.
  • It’s not just the media. Online press releases mean the media is no longer the only audience reading your news. Millions of people get their news online at all different times of the day. Many of these people are your potential customers. Be clear about features and benefits.

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